Codes of Ethics

All staff, tutors, students, graduates, associates and members of The Coaching Academy must agree to follow the Code of Professional Conduct (The Code). Alleged breaches of The Code will be fully investigated by The Coaching Academy and, if proven, may lead to the expulsion of the Coach and the withdrawal, without compensation, of all and any rights previously bestowed by virtue of that individual’s connection with The Coaching Academy.

The Code

All staff, tutors, students, graduates, associates and members of The Coaching Academy or Improving Performance personal coaching agree to:

• Always conduct themselves to the highest levels of ethics, integrity, accountability and responsibility.
• Treat all clients and potential clients with absolute dignity, confidentiality and respect as free and equal individuals.
• Maintain the good reputation of the coaching profession in general and The Coaching Academy or Improving Performance personal coaching in particular.
• Comply with both the spirit and the letter of any commercial agreements made with clients, potential clients, professional colleagues, The Coaching Academy and Improving Performance personal coaching.
• Make commercial agreements with clients and potential clients that are fair and will respect all parties to such agreements.
• Only barter for services, goods or other non-monetary remuneration when it will not impair the coaching relationship.
• Not knowingly take any personal, professional or monetary advantage or benefit of the coach-client relationship, except by a form of compensation as agreed in the agreement or contract.
• Keep appropriate and accurate records of your work with clients and ensure they will remain confidential, are stored securely and comply with Data Protection requirements.
• Maintain professional boundaries with all of my current clients and/or sponsors.
• Not charge my client professional fees without relevant and appropriate professional accreditation and professional indemnity insurance.
• Have professional indemnity insurance adequate to cover your coaching
• Represent true levels of status, title, competence and experience in order not to mislead, misrepresent or defraud.
• Clearly state to clients and potential clients the terms of any commercial agreement including the expectations of both parties.
• Make no claims or implications of outcomes that cannot be demonstrated or guaranteed.

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